Focus Group

Show Up.The Turning Point

A group where you learnhow to show up as an expert,run a blog, and get to sales.

Over 13 weeks, step by step, you will build your personal brand: what your strength is, who needs you, what you want to offer, and how to speak about yourself with confidence. In the end, you will have clarity, support, content ideas, and a clear action plan.

Apply now
Karolina Baum

Who it’s for

For women who want to show up with more confidence, build their personal brand, and stop waiting on the sidelines.

Format

  • 13 weeks in an intimate small group.
  • 12 Zoom sessions with theory and case reviews.
  • 1 transformational game, “Personal Brand, the Era of Influence and Money.”
  • Ongoing group support for any question.
  • Help shaping products, building a funnel, and automating your workflows.

Result

Clarity on your positioning, a working offer, a content system, a blog that builds trust, and the first steps toward sales.

Who This ProgramIs For

  • You know you are capable of more, but you are not yet showing up at full strength.
  • You want to build a personal brand around yourself, your values, and your strengths.
  • You want more than inspiration — you want clear structure, feedback, and step-by-step progress.
  • You want to create or strengthen your product and learn to talk about it in a way people understand.

The ProgramWeek by Week

Week 1 Getting to know the program, your manifesto, and your strengths

Getting to know the other participants, the focus-group format, the ground rules, and the overall logic of the program. Working on the foundation of your personal brand: who you are, what you stand for, where your strength lies, and which qualities, experience, and values you want to show.

Result: You will work out the foundation of your personal manifesto, see your strengths more clearly, and prepare the first wording for your content, self-presentation, and brand development.
Week 2 The mindset of showing up and the transformational game

A session for the transformational game. Working with fears, inner blocks, limiting beliefs, impostor syndrome, fear of judgment, and fear of selling.

Result: You will take a look at your inner limits and map out a first step to move out of waiting and stagnation.
Week 3 My person: the audience that fits me

Working out your target audience by understanding real people: what they feel, what they want, what they are afraid of, and their values, motives, and inner states. An analysis through the lens of Spiral Dynamics.

Result: You will build a working profile of your audience and understand which people resonate with you, your message, and your values.
Week 4 Product idea: creating or strengthening your product

A look at what you can sell through your personal brand: a consultation, a review session, ongoing support, a meeting, a mini-product, a game, a service, or another format. Finding a product idea based on your experience, your strengths, and audience demand.

Result: You will formulate a first version of your product idea or expert offer and sketch out a product map.
Week 5 An offer that sounds clear

Working on the wording of your offer through outcome, pain point, client desire, and clear value. A look at how to explain your offer in simple language.

Result: You will prepare a working version of your offer and see how well it reflects the value, the client’s need, and the reason to choose you specifically.
Week 6 Mastermind

A hands-on session with reviews of each participant. Feedback on products, offers, positioning, ideas, challenges, and first steps in promotion.

Result: You will get feedback on your idea, product, offer, or positioning and see what can be strengthened.
Week 7 Blog packaging that builds trust

A review of your profile as an entry point: header, name, avatar, story highlights, pinned posts, visual presentation, and the first impressions a new person forms.

Result: You will analyze your profile and prepare a list of edits for the header, highlights, pinned posts, visual presentation, and overall messaging.
Week 8 The content system of your personal brand

Building a content system by goal: reveal your personality, show your expertise, build trust, warm up your audience, and invite them to buy.

Result: You will work out the structure of your content system and define the directions, categories, and topics for your brand and product.
Week 9 Showing up in Stories and Reels

A look at Stories and Reels as tools for visibility, trust, and sales. Types of storytelling and the role of short-form content in your personal brand.

Result: You will get to know different types of storytelling and come up with first ideas for short-form content that helps you show up.
Week 10 The technical side of filming and editing

The basics of filming technique: light, sound, framing, angles, editing, subtitles, video styling, and simple tools for working with content.

Result: You will gain a basic understanding of filming and editing and figure out which tools work best for you.
Week 11 Sales funnels and targeting

A look at the customer journey: how someone arrives through your content, what warms them up, where to guide them next, and what a simple sales funnel can look like.

Result: You will sketch out a basic customer journey and a simple funnel, plus get an overview of targeting logic and ad setups.
Week 12 AI assistants and automation

A look at how to use AI for content, ideas, scripts, copywriting, audience analysis, nurturing, a bot, and simplifying your workflows.

Result: You will discover what AI assistants and automation can do, and see which processes in content and sales can be simplified.
Week 13 Closing mastermind and wrap-up

A final mastermind-format session for any remaining questions after the program. A review of challenges, results, growth points, and next steps.

Result: You will be able to ask your remaining questions, get final feedback, and walk away with basic next steps for your continued work on social media.

Reviews About Karolina

Real feedback from participants about working with Karolina: about support, depth, format, and inner changes throughout the program.

Focus Group

If you feel it is time to show up, start with this group.

Send a request to learn the details, get a feel for the format, and see how to bring your visibility, content, and sales together into one system.

Apply now